Your List Isa Movement.We Write the Match.
Year-end appeals that crack open wallets. Advocacy alerts that flood congressional inboxes. Welcome sequences that turn one-time donors into monthly sustainers. Written by us. Sent by you.
Paws & Promise Animal Rescue
Mission: A 12-person animal rescue in Columbus, Ohio, pulling dogs from high-kill shelters across the Midwest and placing them with vetted foster families.
The challenge: Their December email had pulled $3,200 the year before — mostly from board members. They had 2,400 names on their list and no idea what to say to the other 2,380.
The Email We Wrote
Marta Osei
Paws & Promise Rescue
Diesel has 48 hours. Here's what $35 does.
He came in on a Tuesday. We almost didn't have room.
Diesel came in on a Tuesday. He was heartworm positive, flea-ridden, and so thin you could count his ribs through the crate door.
We almost didn't have room. But we made room. Because that's what we do.
Your gift of $35 covers one week of heartworm treatment. $75 covers the full protocol. Whatever you can give before midnight Friday keeps us open for the next Diesel.
Results
$10,400
Raised in 48 Hours
224% over prior year
34%
Open Rate
Sector average: 21%
312
New First-Time Donors
18 converted to monthly sustainers
Let's Audit Your List.
Tell us about your organization and where your email program is today. We'll come back with a specific diagnosis — not a sales deck.
Results
41,200
Signatures in 60 Hours
Delivered to 22 Senate offices
6.8%
Click-Through Rate
467% above their baseline
3
Email Sequence
Send, re-send to non-openers, final push
Clean Water Action Network
Mission: A national advocacy organization fighting industrial pollution in rural water systems, with a 180,000-person email list built over 14 years of organizing.
The challenge: A Senate vote on the Clean Drinking Water Restoration Act was 72 hours away. Their last three action alerts had averaged 1.2% click-through. They needed 40,000 signatures. Fast.
The Email We Wrote
David Nakamura
Clean Water Action Network
Senator Whitmore votes in 48 hours. She's on the fence.
One call from her district could be the margin.
Senator Whitmore has not committed her vote on the Clean Drinking Water Restoration Act.
Her office has received 12 calls from constituents this week. The bill's opponents have delivered 400 letters.
We need 500 signatures from her district by Thursday morning. You are 3 clicks away from being one of them.
Heartland Community Foundation
Mission: A $40M community foundation in Kansas City distributing grants to 200+ local nonprofits annually, with a donor file of 6,800 individuals built over 30 years.
The challenge: Their lapsed-donor file was 2,100 names — people who had given three or more years in a row and then gone silent. They'd tried one re-engagement email 18 months ago. It got a 9% open rate and zero gifts.
The Email We Wrote
Patricia Vásquez
Heartland Community Foundation
You gave in 2021. We wanted you to see what happened.
The after-school program you funded graduated its first class.
In 2021, you made a gift to the Heartland Community Foundation.
That gift — along with gifts from 847 other donors — funded the Eastside After-School Initiative. Last spring, 43 students in that program graduated high school. Eleven enrolled in college for the first time in their family's history.
We haven't heard from you since. We miss you. And we thought you deserved to see what you built.
Results
38%
Re-engagement Rate
798 lapsed donors responded
$127K
Recovered Revenue
Across 6-week sequence
204
Donors Upgraded
From one-time to recurring
The Nonprofit Subject Line Swipe File
47 subject lines that opened above 38% — pulled from year-end appeals, advocacy mobilizations, and lapsed-donor re-engagement campaigns. Yours free, no call required.
One email. No drip sequence. We respect your inbox too.